Analytics

Key measures of marketing success on the internet include: 

·        What keywords are being used to find your site?

·        What percent of customers click through to your site and actually complete the checkout process?

·        What product pages are the most viewed?

·        How can we improve on those pages to result in increased sales?

Many of the answers to these questions can be gleaned by looking at the statistics from Google Analytics.  Based on these results, we can advise you about the product mix and the site content as well as other changes that could be made to the web site to improve your marketing efforts.